Enroll more clients with this 1 line 1024x683 min

Enroll more clients with this 1 line

Mark here and I am jittery about what I’m about to share with you.

Only because I know how hard it is for the Tribe to make this deeply needed shift.

And until you do, signing up clients will keep on feeling painful and heavy (instead of fun and awesome).

I know – because it took me years to do it. YEARS!


You’re a Conscious Business Owner, so I know you know this – but it still helps to be reminded of this truth.

Because we operate on so many levels as conscious beings – we’re often operating in certain patterns without even noticing it.

And one of them is speaking to be liked.




This is a HUGE challenge for our Tribe.

Because you’re SO talented with an array of gifts and a big-hearted, world-changing message, you get on stage and subconsciously think this thought (and no, it’s NOT serving you):

“I hope they like me”

The reason this unconscious thought is costing you clients is because clients don’t hire someone because they LIKE them.

Clients hire you because they believe you’ll deliver a transformation and solve a specific problem for them.

That requires a different energy.

So the next time you’re in an enrollment conversation or on stage – and the feeling to be liked arises – use this one line:

“Can I be direct with you?”

And then, be direct about what they need to achieve the transformation they’re hungry for.

When you say a line like, “Can I be direct with you?” – you immediately shift YOUR energy to one of authority – regardless of being liked or not.

Now you’re right – being liked is PART of the puzzle.

If someone doesn’t like you at all – of course they’re not going to hire you.

But we know that already, right?

Because our Tribe is a conscious Tribe – you’re here to SERVE and you’re 1000% likeable.

What you need to shift, and what our entire Tribe needs to shift – so they enroll MORE clients with WAY more ease and fun – is by being DIRECT, in authority mode.

So let Shannon and I know in the comments below:


How Will You Shift From ‘Being Liked’ To Being Respected?


Comment below with your juicy answer to inspire the hell out of our divinely awesome Tribe 🙂

In your corner and by your side,

Mark & Shannon

Continue Reading

19 thoughts on “Enroll more clients with this 1 line”

  1. Avatar for Big ImpactHQ

    Great points Mark. Need for Approval gets in the way of selling and reduces our stature and credibility. “Can I be direct with you?” gives you credibilty and respect.

  2. Avatar for Big ImpactHQ

    I just had this experience yesterday with a client. I spoke with directness and authority and, at the same time, realized I rarely speak from that place. Time for a shift!

  3. Avatar for Big ImpactHQ

    A lot of people–including all of my clients–look for the “golden nugget” that is going to get them oh so many more sales.

    And here you come and in just one very short blog post deliver it!

    Thanks, thanks, thanks

  4. Avatar for Big ImpactHQ

    It is the tiny shifts in attitude and posture and the willingness to be open to those shifts that separate those that rise to the top of their profession.

    Using “Can I be direct with you?” is one of those simple, tiny shifts that can have a big impact.

  5. Avatar for Big ImpactHQ

    I don’t think that those feelings of “wanting to be liked” are a singular experience and when that energy shows up I believe it’s showing up usually on both sides. Something also to the effect that states “this may not be a good fit right now… But I would really like the opportunity to serve you in someway.”

    The comment “can I be direct with you?” Is a quicker way to shift the energy. But then what do you focus on? Do you see a flaw in their energy patterns that need to be shifted? This is obviously said after you understand their primary need right?

  6. Avatar for Big ImpactHQ

    Excellent point made. Made me realize the difference between being liked and being an “Authority” figure one mode makes you an entertainer, while the other gets you respect and that creates clients.

    Thumbs up, and thanks for sharing.

  7. Avatar for Big ImpactHQ
    Stafford Williamson

    Either one-on-one, or one-on-a-thousand, the “Can I tell you the truth?” or the variation, “Do you want me to tell you the truth?” are both ineffective ways of conveying your expertise or authority. Doubtless you, Mark and Shannon, are more experienced than I am, and you have learned how to used the, “Can I be direct with you?” phrasing and tone. The phrase is clearly more sensible, since who, after all, is going to ask you not to tell the truth? I prefer to exert my authority, gently but in an effective way of getting an early, small commitment from the audience. Here’s how that goes.
    “You all know that expression, ‘I can lead a horse to water …’ right?”
    (audience nods or completes the aphorism)
    “Well I can lead a unicorn to water … but I can’t make it listen. [brief pause] Are you listening?”
    (audience nods and mumbles) (presenter nods during reaction, showing impassive reaction to weak response, or going on, skipping next line and back to body of the presentation if the response is adequately enthused and committed, otherwise …)
    “Let me hear it. Are you listening?”
    (audience should respond more strongly at this point, in either case, do a re-cap with strong slow emphasis if response is still weak, or re-cap rapidly and lightly if response was enthusiastic).

    You can also use this as an “opening” gambit to a presentation to warm the audience up (they have no reason not to like you at this point, and have, in fact, come to see and listen to you, so the response almost has to be positive, and “warms them up” to be responsive throughout your talk.
    It is not as compact as “Can I be direct with you?”, but it does establish you as the authority in the room, and hints at the transformation they are about to undergo when they hear your message, really hear it, and allow themselves to be affected by its importance.
    Remember, you are sharing something important. You really are the authority in the room and in their lives on the matters concerning your message. But this is also a way of establishing a light mood and a likeable persona as a presenter.

    Good luck.

Leave a Comment

Your email address will not be published. Required fields are marked *